Thursday, 6 October 2011

RIP Steve Jobs

I wouldn't do this normally, i'm not the type of person for writing obituaries, and in this case i'm certainly not qualified to write this one either. But thinking about it over the course of the day, the impact Steve Jobs has had on almost everything that uses electricity in my place is staggering. And I'm not just talking about the Apple products.

His attitude to technology, and his drive to deliver the simplest, most effective, and most beautiful, technology on the planet has literally set the standard that all electronics companies have to follow. And I mean HAVE to follow. No longer is it good enough to provide something incredibly clever, and enter a market on that alone, you can no longer produce something that looks average, and get by because behind the scenes it's actually rather good. These days you have to strike for excellence across the board. Apple did that, and Steve made Apple do that. Steve Jobs didn't so much as raise the bar, he invented an entirely new unit of measurement on which to base the bar.

It's impossible to know what the future will be for Apple in the long term, or for any of it's competitors. But if Steve is to have one lasting legacy, I hope it's that no matter what people do with their lives, they should do what the love, and do things to excel in them. Steve, through Apple and Pixar, showed the world what can be done with that attitude, let's hope the rest of us can keep the idea rolling.

RIP Steve Jobs

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